Field+Proposal

= **__CCT 370 Computer Visualization: Field Proposal- World of Warcraft__** =

**Group Stimulus**
The labour will be divided equally amongst all team members. All members will contribute to the Wikispace. All members will create a short video that examines the physical difference between a persistent virtual environment and reality.

Oksana Cpin- research, creation/editing of the website Tarek El Saad- research, creation/editing of the website, editing using iMovie Nader Masoudi-research, creation/editing of the website Jaudat Shah- research, creation/editing the website


 * Name of Virtual World:**

World of Warcraft.


 * Research Objective:**

In this presentation, we intend to prove that the persistent online environment in “World of Warcraft” effectively conveys the concepts of hyper-reality and pre-attentive processing.


 * Theoretical Concepts**:

• Pre-attentive processing - Is done when catching an audience at a glance. The data given by an object is processed by the brain with little attention given to it. The processing leads viewers to understand the meaning of some content within a short period of time. An example would be the image of a sword to attack a creature

• Cognitive mapping- Cognitive Map: Is a mental/mind map created by a person to remember how to get around an area. It is conducted when a person involves experiences, cultures, backgrounds, family and values that relates to a physical location (having a memory in a place helps you remember it). Example. How the map on the top right of the screen helps us mental map to know where we are.

• Sensory Representation: is the recognition of objects or symbols which provide understanding without being learnt. They are processed immediately and are easily interpreted no matter what culture ( there is cross culture acceptance) (Ware). Wolves are hostile creatures, red text written over enemies.

• Hyper-reality- is a theory by Baudrillard, which discusses how virtual environment’s try to portray accuracy and detail in the real environment. An example is how its like to walk in snow in a virtual environment compared to the real thing.


 * Research Tools**:

World of Warcraft Dreamweaver iMovie Snapz Pro


 * Final Deliverable:**

We will capture in-game clips and compare them with real world video-clips to demonstrate how well the virtual environment is constructed. Also a website will be created to display the research which has been conducted.